Penn Fishing and Tackle, Philadelphia, PA
October 30, 2009 1:47 AM
With a budget of $150,000 to lure distributors, we created a 40 by 40 foot custom island exhibit which allows visitors to immerse themselves in Penn's vast product line. With 3 large conference rooms and 2 smaller conference areas, a captain's cabin atmosphere is inviting and open. Above the incredible array of rods and reels hangs a large 10 by 26 foot fabric tension sign stretched taut by outriggers to complete the sportfishing experience. It debuted at the International Convention of Allied Sportfishing Trades (ICAST) show in July 2004.